Some people just want immediate gratification. Some people just want the best quality thing ever. It's inherent, I don't think you can truly teach that.
One huge thing I remember now, my parents didn't spend a dime on video games. We had to save all our money ourselves for the console, accessories and if we wanted a new game. Often, my brother and I would pool resources to acquire said games and accessories and consoles. We'd maybe get $5-10 bucks from my parents at Christmas or Birthdays towards such things. That damn guy played me like a fiddle too. I often paid 60-80% of the game because I wanted it way more than he did and my bro spent his money on candies and other random things.
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