Quote:
Originally Posted by jayswin
Like Resolute mentioned they'd rather have less fans at a higher ticket cost if it means more profit. I've never agreed with the degree a lot of smaller leagues rely on this method, but it's their right I guess.
I feel it's shortsighted sometimes, as crowds of 15k could convert hundreds of the extra few thousand fans into life-long fans/season ticket holders, not to mention the intangibles like a stronger more intimidating crowd leading to more home success, FA's wanting to sign there, etc.
But gotta collect that extra revenue now at the higher prices with less fans because business, bitches!!!!!!!!!
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It worked in the QMJHL team where I grew up. The city didn't want the QMJHL. They were used to AHL hockey and wanted professional hockey only. The first year the team was drawing like 600-700 people a game. The team almost folded and had to borrow sticks and equipment from other teams on the road (it was rumored other teams were actually feeding the team on road trips)
New owners came in started filling seats by giving free tickets out to the kids at the schools to bring their parents and came up with some cheap concessions, and over a couple years they built an attendance of around 5k a game (more people that when to the AHL games). Now one of the healthiest franchises in the CHL and probably has some of the highest ticket prices.
Now the Roughnecks are in pretty good shape financially from what I can see, I just don't see why they don't do more to fill those empty seats. Sure reducing the ticket prices on everyone doesn't make sense, but running more promotions and advertising those wouldn't hurt. Turn an empty seat into some revenue and hopefully build a larger fan base going forward. It's a great product. It sells itself. They just need to get more people in the door.
Lots of promotions out now, but a lot of people don't know about them.