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Originally Posted by Locke
Like Resolute has been saying, Alberta Beef likely already meets or exceeds whatever their conviction is, it just doesnt come with a snazzy sticker and hip title that they can slap on their menus.
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Quote:
Originally Posted by 4X4
LOL. "Convictions"?
If they had convictions, they would have either partially sourced their beef to fill their needs originally, or else stuck with this decision consequences be damned. It is painfully obvious that this was a marketing ploy thought up by some hipster (not hippy), that could not have been more ridiculous.
The backlash, in my opinion, has much more to do with the unintended education we all received about "humane beef", and the bogus labeling systems the US allows. It's nice to find out that the Canadian regulations are much higher, and upon learning that, I am retroactively extremely disappointed with a local company not doing it's homework about buying locally, and instead jumping on a bandwagon.
So fitting that their headquarters are in Vancouver. This is like all the fans that jump on the Canucks bandwagon, only to scrape their knees jumping off, the second it's no longer cool. Earls is the Canucks of restaurants. No thanks. Don't care where you get your beef.
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Are people so angry that they are willfully ignoring the information readily available in the quotes provided?
Earls worked with AB beef suppliers but were not able to meet the demands for humane beef. They chose to use a single supplier that could meet all their needs. They have now caved, but will continue to use that hip title on their menus. The decision to drop AB beef was so obviously about using a single supplier of humane beef it takes some serious willful ignorance to not see it. They did not anticipate backlash. They will now, probably at a higher cost and more complicated logistics, use humane AB beef in Alberta (or Canada).
I'm not sure how they will meet their beef demands if it wasn't possible before.
This would be really easy if it turned out that Earls never pursued humane beef in alberta, but they did, or if they went back to non-humane AB beef, but they didn't.