It was funny, I went to Nicks last night to have drinks with a couple of friends and the first thing I noticed was a big blackboard in front touting their Alberta Beef Connection.
Its everywhere.
Earl's F'd this up big time, and I'm betting some marketing hippy is carrying a box out the front door of Head Office with a stern "Don't y'all come back ya hear?"
Earl's handled this whole thing incredibly stupidly right from the start and this will go down as a noteworthy marketing failure with the byline "Don't piss in your primary markets"
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My name is Ozymandias, King of Kings;
Look on my Works, ye Mighty, and despair!
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