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Originally Posted by OMG!WTF!
I think certified humane does mean something. Temple Grandin has my respect. I don't think Earl's is suggesting Alberta producers aren't as good as the certified humane producers but rather suggesting this is just a way to make sure these standards are met. Earl's can't go around to a hundred different farms and monitor their practices. Certified humane can and does.
Stuff like this should be welcomed by AB producers. If the job can be done in a better way then by all means change. Do it better. Here's the book on how to do it better. If it is all just non sense then I'm wrong. But it's just generally a bad idea in business to get your nose out of joint when someone one ups you.
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I would argue of the dangers of applying one set of standards to a entire market.
As I posted earlier in an interview with a university professor, Alberta has defined its own set of standards and practices and in some cases exceed the humane beef stuff, but in some cases just don't have it as clearly written out and defined.
This whole thing comes down to marketing though, and of course your going to get a lash back in this province especially from the Alberta producers because they're sitting there going, we have to live up to the standards laid out here in this province and this market. not something whipped up in the States.
How angry would Kansas distributors be if every restaurant sin Canada tated that they couldn't buy their beef because it doesn't meet Alberta standards and requirements.
At the end of the day Earls went with a sticker, its like the trade wars when people would put made in the USA stickers, even though half the components in anything are made in China or somewhere not Merica.
Earls statement of basically saying that the standards that Alberta Producers have to live up to isn't good enough for them, of course theres going to be lashback when a restaurant chain with a huge footprint here says that. And of course there's going to be a lashback by the Alberta consumer.
To me, Earls made a tactical mistake, its their right to buy Kansas beef, it really is, but their message came out that Alberta beef is substandard and raised poorly by focusing on this sticker.