Seems like a very dumb decision by Earls that will be discussed in marketing classes for years to come. If there is one thing Albertans are very proud and defensive about, it is their beef.
Also, put me in the group that has never eaten beef at Earls. Whenever I'm in Calgary someone usually ends up taking me to the location in Willow Park and I always get their delicious, yet very overpriced, buffalo wings.
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