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Originally Posted by polak
Again, it's Alberta Beef farmers that decided they don't care enough to get certified. They left Earls no choice besides abandoning their plans or changing suppliers.
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Earls had a choice. They chose to place a higher value on an American lobby's trademark than on supporting Canadian producers. That is their right, but don't pretend they were left with "no choice".
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Also your last line is such horse ####. Obviously they're not or they would have been able to get this certification.
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You are making a great many assumptions here. First and foremost, that some American lobby group's "certification" is (a) meaningful and (b) actually demonstrates a higher level of 'humane' treatment exists. The lack of a "certification" simply indicates that most Canadian producers don't see value in sending good money south for this group's program.
Personally, I wouldn't blame them. "Green" certifications are all the rage these days, and too many of them are scams that really only exist to separate people from their money. One big example that comes to mind for me is CompTIA's "Green IT" certification scam that only lasted a couple years. So if Canadian producers are skeptical of this certification, their decision not to certify indicates only that they are skeptical.