Quote:
Originally Posted by CaptainCrunch
Maybe read this, it talks about the programs that most Alberta producers follower versus the Certified Humane in the States
http://www.cbc.ca/news/canada/calgar...mane-1.3559229
This isn't about better beef or even more humane beef raising processes, its about a label, that's it. Its marketing that's it.
Earl's is pissing away its larger market over a label.
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Again, I don't disagree with you that it's all for a stupid label for marketing purposes.
Doesn't change the fact that Earls has every right to try and get that label, for marketing purposes. Is it smart? Probably not, but saying that it's an attack on Alberta beef is ridiculous.
It's a simple business case: Alberta Beef Producers don't think Earls' business is worth jumping through hoops for.
That's it. Nothing more.