Quote:
Originally Posted by CaptainCrunch
This isn't about better beef or even more humane beef raising processes, its about a label, that's it. Its marketing that's it.
Earl's is pissing away its larger market over a label.
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Yep. They're attempting to do the same thing as A&W and Sobeys with all their blather in the same vein. The difference, although slight, is that Earl's has crappy marketing people who didn't play this the same way as A&W and Sobeys.