Quote:
Originally Posted by polak
Holy crap you're acting like they tweeted:
"Hey Alberta, You and your beef can go #### yourself #SorryNotSorry"
They decided they were going to try and get this certification. Alberta beef farmers couldn't meet this certification. That's it. Jesus. It's not some targeted attack on Alberta Beef. They had their chance to be compliant but they didn't have the paperwork or whatever it was. Clearly not a single Alberta Beef Farm cared about Earls business enough to change their practices (why would they, it's probably a drop in the bucket). Earls didn't even mention Alberta beef once. If they came out and said "Alberta beef is known to be pumped with dangerous steroids and mad cow disease" then that would be an attack. Simply changing your suppliers is not an attack in any way.
In what world is a company supposed to accept being handcuffed by suppliers?
Earls: "Hey we wanna serve certified humane beef but in order to advertise that, we need you guys to do this...."
Alberta Beef Farmers: "Nah"
Earls: "Okay, thanks anyways".
Earls are some how bad guys for doing this?
Also just because overall the US might have lower quality standards in the food industry doesn't mean that one specific supplier doesn't blow all Alberta Beef producers out of the water...
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Maybe read this, it talks about the programs that most Alberta producers follower versus the Certified Humane in the States
http://www.cbc.ca/news/canada/calgar...mane-1.3559229
This isn't about better beef or even more humane beef raising processes, its about a label, that's it. Its marketing that's it.
Earl's is pissing away its larger market over a label.