I tend to think that Earls could have changed the meat without informing the public and nobody would care. the backlash is more emotional in this province because its feeling like everyone is picking a battle against us.
Especially BC with their anti-pipeline stance that's more about monetary blackmail then it is about environmental policy. Or the hippies in Toronto and their bashing of the energy industry.
Frankly I think that humane or not, some dork in Earl's marketing department has screwed up large, since Alberta is a cornerstone market for Earls and its selection of average unimaginative poorly prepared meals being served by an average at best staff members.
The sad think is that there is no way to fix the relationship with a major market now. They can't go back and say, "Like sorry Dude, we'll buy some of your beef and blend it with this other beef so its 50% humane man" because they'll look hypocritical.
Other restaurants are going to work hard to chip away at Earls and their market share.
Some Hippy with a marketing certificate from a community online college probably screwed this up badly.
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My name is Ozymandias, King of Kings;
Look on my Works, ye Mighty, and despair!
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