Quote:
Originally Posted by polak
It was a calculated move.
They're not stupid. They know that Albertans would have a fit with this change, they simply don't care. This was obviously done to appeal to different markets and they apparently value those markets more than the bit of business they might lose in Alberta because of this.
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It was a calculated move I agree, but it is far too early for you to say they were not stupid. Not when they are directly risking their largest base of operations against future growth plans into an American market already neck deep in competition.
It is also curious to me given their apparent new target audience is also a demographic more likely to be vegetarian/vegan than any other demographic. It is a curious campaign.