Quote:
Originally Posted by Cecil Terwilliger
Earls twitter feed doesn't exactly have Kardashian levels of followers.
They had no idea this would get huge like this.
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As UCB said, they wanted it to get huge. They just misread the tea leaves on how big of a market the latte sipping crowd is relative to how numerous the supporters of Canadian industry are. And that is the fault of whomever was in charge of this promotional campaign. As noted, we're already a populace that's generally upset at being battered around by outside parties. So for Earls - with more restaurants in Alberta than anywhere else - to step up and launch a campaign centred around the necessity of buying foreign beef due to an insinuation that Alberta and Canadian producers are not humane was very poorly thought out.