Quote:
Originally Posted by Cecil Terwilliger
To be fair, Earls didn't really "announce" anything. I mean, I'm sure they put out a release or posted it on their site or something but it isn't like it was them that put this in the paper and on the news.
The media saw this as an opportunity to get people foaming at the mouth and they ran with it. I'm sure Earls would have been quite content with this being a quiet announcement.
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I don't know , they did a video:
Actually they did a bunch of videos:
https://www.youtube.com/user/earlsrestaurants/videos
A large presentation on their website:
https://earls.ca/news/now-serving-10...ed-humane-beef
It clearly was planned to get coverage.