Quote:
Originally Posted by Cecil Terwilliger
To be fair, Earls didn't really "announce" anything. I mean, I'm sure they put out a release or posted it on their site or something but it isn't like it was them that put this in the paper and on the news.
The media saw this as an opportunity to get people foaming at the mouth and they ran with it. I'm sure Earls would have been quite content with this being a quiet announcement.
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Earls Restaurants @earlsrestaurant Apr 27
This is really big.
Earls is the first chain in North America to source all its beef from Certified Humane® farms
http://ow.ly/4n8DZ0
Looks like a press release to me.