Quote:
Originally Posted by Resolute 14
About 40% of Earls' locations are in Alberta. If the customer they cater to today was the customer they wanted in the future, then adopting what is ostensibly an anti-Alberta, "Canadian beef isn't good enough for us" stance is beyond stupid. What this decision indicates - beyond a desire to save money by sourcing to a single supplier instead of the multiple they had previously - is to appeal to a more pretentious, shallow, latte-sipping crowd that is easily swayed by an American lobby's trademark.
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It's kind of akin to having a restaurant base in Quebec and saying that there will be no French language on the menu or language used in the restaurant (I realize that's probably illegal there but it's just the point I'm making). IMO this is simply foolish business and at the end of the day I'm not exactly sure what Earls management was thinking. That said I didn't realize that many people frequent them for steaks.