I'm not sure there is any way to stop it. Lets be honest, there are a lot of jerkwads out there. What prevents most from acting out in the real world is the fact that they aren't anonymous. Give these people anonymity like the internet has, and their inner jerk comes out.
Some people just like to post as inflammatory of comments as possible to try to get a reaction out of everyone. You have youtube comments telling people they hope they get cancer and die a painful death, or they should just go kill themselves. But these people would never dare say it to the face of the other person.
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