I see what Polak is saying, and I see why he's saying it (even though he is wrong).
He's only wrong because normally when someone says they're boycotting something, they are an active buyer/user of that something. Which is what he assumed.
I don't think it's worth mentioning that you'll never buy another jersey if they put ads on it when you haven't even purchased a jersey in 10+ years. I don't think the $130 the NHL got from you in 2003 is factoring into decisions when considering the customer base. It is, in fact, super easy to not buy a jersey with ads on it if you don't buy jerseys anyway.
I get the sentiment though.
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