Quote:
Originally Posted by kunkstyle
People have directed their dollars away from companies for much pettier reasons.
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While I won't question your resolution, sports teams are not your average company and a large amount of their customers are captive. It takes more for someone to boycott their beloved Flames/Raptors/Seahawks than TELUS/Walmart/Wendy's. Additionally, success will bring new fans and time will change the tide of opinion (i.e. father may not buy a jersey with a sponsor but his daughter may consider it normal).