Another example of Sportsnet having zero clue how to tell a story. These World Cup commercials. This tournament deliberately features two teams who do not draw their players from a single sovereign nation.
The players from Team U23 and Europe cannot logically be "all about the crest on the front'. This faux gravitas is insufferable - this is a for profit tournament for which the players will be paid. Anze Kopitar didn't go to sleep as a child dreaming of one day representing the EU.
A terrible Batman v Superman movie just had the biggest opening weekend of all time. The Avengers movies have made Disney $4+ billion worldwide. Civil War is going to make a billion dollars.
We like seeing our favorite characters fight in silly, goofy grudge matches. The Olympics can be the solemn, nationalistic tournament that tugs at our heartstrings.
The World Cup is the physical embodiment of Iron Man fighting Hulk. Johnny Gaudreau is going to play with Connor McDavid. I cannot wait to see that, because it's never going to happen again. It's a Haley's Comet level rarity. Sell it like that, and you win hearts and minds.
But in true Roger's fashion, they're feeding us poop and calling it ice cream.
This should be fun. It will be fun. In spite of everything Roger's might try to do, the talent on display is too good for the World Cup to be anything less than a fireworks show. But it won't be as successful as it could be, because these hack frauds don't know how to tell a story.
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