The fern is used everywhere, from shirts, hats and signage to corporate logos and even graffiti. The fern is probably the one object that every Kiwi can relate to; not even Kiwi birds are that universal down there simply because they're rare to see. You basically can't go outside an urban area in NZ without seeing a fern somewhere, unless you are in the far south island.
I suppose they could have used a picture of Gandalf's face if there was a second option.
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