Scott Adams, creator of Dilbert, has been analyzing the success of the Trump campaign from a psychological standpoint on his blog for some time now. It's certainly one of the most cogent takes on the phenomenon that I have read; here is a WP article summarizing his thoughts:
Donald Trump will win in a landslide. *The mind behind ‘Dilbert’ explains why.
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...Adams, in other words, believes that Trump himself has turned the campaign game around. On the stump, the real estate mogul is not running on the knowledge of his numbers or the dissection of the data. He is running on our emotions, Adams says, and sly appeals to our own human irrationality. Since last August, in fact, when many were calling Trump’s entry a clown candidacy, the “Dilbert” cartoonist was already declaring The Donald a master in the powers of persuasion who would undoubtedly rise in the polls. And last week, Adams began blogging about how Trump can rhetorically dismantle Clinton’s candidacy next...
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