I think the DC vs. Marvel thing can't be avoided.. They share the same space so naturally there will be a competition between the two. Like Arnold and Sly in the 80's/90's, Flames and Oilers in the 80's, Monster High vs. My Little Pony: Friendship is Magic in the 2010's... its just how it goes.
Also this competition isn't anything new, the comparison has been going on since as long as I can remember, seems only natural it would spill over into the movies as it already exists between the comics, video games, trading card games, board games, lunch boxes, kids pajamas and whatever else you can think of.
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"In brightest day, in blackest night / No evil shall escape my sight / Let those who worship evil's might / Beware my power, Green Lantern's light!"
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