The thing that is different about this is that it has far, far more name recognition and mainstream appeal then pretty much any other comic book movie ever.
While comic book fans are burning out on being hyped, Joe movie-goer sees Batman AND Superman in one movie and gets hyped. Everyone knows them. So while the 'Internet hype' (which has historically been a poor indicator for success) isn't astronomical, the mainstream hype is just getting going, and will be huge.
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