They eat it up because it's the beginning of a whole day of college football.
Of course for hockey you can't get to that extent since hockey goes on every night. But I don't find Hometown Hockey special at all either. If they can consistently find a way to make HNIC a tripleheader every Saturday, it may be better for them to make the touring concept be done on that day, and find something different for Sunday night.
Afternoon can start on tour, and the primetime and late night game can continue from the studio. Or they can do it on site all day.
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