Typically you don't find out the future president is a big fat liar until AFTER he is elected into office.
Trump caters to the dumb lower class americans (which is a majority of the population) who think Trump is out to help the little guy. They are tired of getting screwed by politicians and are about to find out what it's like to be screwed by a rich immoral businessman instead. He's a smart man who knows how the poor american ticks. What they are tolerant and intolerant to. There's no way someone as educated as Trump actually believes in half the crap he says. He just knows the american voters believe it.
And it's hilarious that they think the outside world doesn't know about Trump and only read the tabloids. We all have the same access to news articles, interviews and debates. Not to mention we typically follow American politics more than Canadian politics.
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