Quote:
Originally Posted by Teh_Bandwagoner
I wonder how much they actually spent though. Seemed like most of the marketing was just Ryan Reynold's running around, doing Youtube videos in a suit (a lot of them with that same backdrop with him sitting on the couch), and a few Photoshopped posters. I mean it was absolutely brilliant, but I bet it wasn't that expensive either (actually probably making it more brilliant).
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http://www.news.com.au/entertainment...b3521b867a876c
Apparently, Reynold's salary was very low and bonus based. So that would keep the "budget" low too.