I second Huatulco - a bit more 'off the beaten path' - not as touristy, but still amazing resorts.
If you're looking at the Mayan area, I'd suggest staying near Akumal (best beaches) or Tulum (lots of things to do). Not that the other areas don't have nice beaches or things to do, these are just my top rankings for them. If you're looking for nightlife and beaches, go for Cancun (or Playa Del Carmen). If you're looking for adults only, there are some fantastic resorts near Akumal that are quite low key and relaxed...
I like the Kore Wellness Retreat (for adults only - very small and intimate), the Akumal Bay Beach Resort (beautiful resort with awesome beach), Gran Porto Resort (in Cancun) or any of the Now Resorts (Jade or Sapphire).
I am a travel agent so if you have any questions, let me know.
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