I think what might make Bloomberg appealing is to destroy the monopoly Trump has on the 'angry' American element of voters that are just upset with the system in general. If Bloomberg runs as an independent and mimics Trump's persona of screw the system- but do it in a less ridiculous / crazy way, he can try and wedge out Trump's attempt to move to the center after the GOP field has been won by taking some of those voters early.
Yet it will be interesting to see if running as an independent can drum up enough support to win a presidency, personally, I'm not sure.
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