Both Apple as well as newer Android versions require the previous person to enter their Apple ID info or Gmail account before it can be setup again. It's a security feature that makes it much harder for a stolen phone to be just reset and then used.
For both the simple solution is to reset, enter your info, and then setup without the Apple ID or Gmail account. Then the person buying can just reset again.
I do like the meeting in front of an Apple store idea; if it's an iPhone.
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