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Originally Posted by lazypucker
I read the article, and it seems like the sole blame was on technology and 3/4 of the article is blaming that data and system errors was the cost of the failure. The article doesn't really touch on the competitive market, over-confident expansion plans, and US-Canada cultural differences were other main factors...
Just blaming the tech geeks seems unfair...
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It does mention that the grocery sector was highly competitive and that Target bowed out of that segment early on- though Target would have been better served not trying to compete in that segment in the first place.
The tech is only as good as the people who use it. And it sounds like no one from the top Target executives to entry level employees really understood how to use the tech, why it was chosen, or how to get anything out of it. Just an ill-conceived operation from the start.