Quote:
Originally Posted by CliffFletcher
Sorry, it has everything to do with younger readers not reading paper newspapers and no readers showing a willingness to pay for online subscriptions. That, and the collapse of newspaper's revenue model when classified ads went to kajiji and the like.
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But WHY?
All sorts of different media has been able to adjust to a pay method. Spotify, Netflix, Steam etc, and they all have competition.
People are clearly willing to pay for content. Are they willing to pay for terrible content? Absolutely not. Is the majority of what appears in the today's majors good content? No.
Dan Carlin does ok releasing periodic podcasts that are well researched and informative. He releases them for free, but people are often willing to pay for the content. They are willing to pay because of the quality of the work.
The problem is that investigative journalists are no longer employed by major newspapers, and I'm not prepared to pay money for George Johnson's writeup of the game when Bingo and Kent Wilson will give me a comparable product for free, especially when there are 82+ games a year.
Millennial purchasing trends are that Millennials will spend their dollars on less conspicuous consumption and more on value added products. Millennials are willing to pay more for a better product, more so than their parents.
If you want independent journalism you have to fund it. Which means giving a ton more money to CBC and likely developing more grants to fund independent investigative journalists.
Uncomfortable, I know.