I'm obviously biased as a website guy, but I think the challenge for all media outlets is to provide interesting, engaging content that's different from what's provided by other outlets (like the team website, the newspapers, TV, etc).
The biggest challenge going forward will be it's really tough to do it full-time (two full-time gigs just evaporated today), and I fear we're heading into an era where part-time journalism will be the rule, not the exception. And while that's not optimal for sports reporting, it's downright horrifying in other beats.
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