Quote:
Originally Posted by GirlySports
I have a general website questions.
a) could the NHL have prevented bots and trolls?
b) Do bot hits count as real website hits?
c) Do advertisers pay based on real website hits?
d) Wouldn't an advertiser be mad if they were paying based on numbers that may be bot hits?
That's bad for a big business like the NHL isn't it?
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a) yes, bots and trolls could have been prevented even a simplistic unique IP based filter would be enough to get rid of the casual troll
b) yes and no, there are bots (i.e. google) that spider your site and you want that to happen, but depending on the purpose of your site you probably wouldn't count that as traffic
c) yes, there are ways to determine bot traffic and advertisers don't pay for those clicks
d) pretty much only happens in affiliate programs now, but those are super easy to spot