Depending on the counter, some count cars and pedestrians as well as bikes. In the left of the window you can turn that on or off.
You can look up traffic volumes here:
http://www.calgary.ca/Transportation...flow-maps.aspx
Keep in mind you can't do a direct comparison but these give you an idea of numbers.
You also can't just go by counts to rate success or failure of the project. This like reductions in interactions with cars, intangibles like 'feeling of safety" are also important. I think some people get hung up on just comparing raw numbers, that doesn't tell the whole story.