Quote:
Originally Posted by longsuffering
Ironically, if the NHL actually embraced Scott's selection and laughed along with the joke, they could have used whole fiasco to market the All Star game itself, as well as the league.
No one, including John Scott, claims he deserves to be there based on talent, but he was voted in, legally, under the voting rules the NHL established.
So why not take advantage of this unexpected turn of events to use John Scott's experience to give the fans a players view of the All Star experience?
John Scott is Everyman. He may as well a rec hockey league player. He may as well be one of us. He's not an NHL All Star. He's an outsider.
I think it would have been awesome to view the whole All Star experience through his eyes NHL 24/7 style. Behind the Scenes. Inside Access.
So poorly handled by the NHL and possibly a missed opportunity to boot.
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This. The NHL just can't grasp opportunities. Must be a horrible marketing department. 24/7 was terrible this year compared to others. Nothing can beat Boudreau's swearfest. They have had shows on Oilers and Canadiens but how bout the Flames. Here is a team that made the 2nd round last year, has Gaudreau, Bennett, Monahan and Brodie and the coach of the year who is a quote machine and nobody can build a show around this?
Scott having a blast at the all-star game voted in by the people is an amazing marketing opportunity for a corporate event and the NHL has to purposely flush it down the toilet.