It's nice to have competition, but at this point, to me it feels like the competition for MP3 players. Sure, there are options other than iPods, and many of them are likely better, but iPod is synonymous with MP3 player now. You don;t want a new "music player" you want a new iPod.
Same goes for Netflix. they hit the market first, and now it's all people know. Sample sentence:
"Did you catch that new show on CraveTV?"
"What's CraveTV?"
"It's like Netflix, but not."
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