Quote:
Originally Posted by gottabekd
If they can work with a studio and say "Hey Sony, instead of spending weeks of negotiating back and forth for each country, what if we just lock up the streaming rights to your new movie globally? And here's an extra 2%. We would have spent way more hiring an army of content buyers to work out all these deals individually", then I think both sides are better off.
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The thing is that a studio can probably make far more than 2% if they broke it out by country. And the studio wouldn't be doing its proper diligence for its shareholders and actors/producers/etc if they didn't determine accurately the value of the content first by gauging the interest from various media companies.