Just release some better renderings and some information to get people excited about the project. It's sad that they want public money and couldn't spend more than 10 minutes to prepare a decent rendering of the building instead of this piece of junk.
Honestly, what the crap is this?
I've heard don't sell the steak, sell the sizzle. They're not selling the steak, or the sizzle, they're selling an empty $900 million dollar plate.