My parents, and my wife's parents don't get to watch as many Flames games anymore because a lot of them are on SportsnetFlames (302 on Shaw). Neither of them get that channel as a part of their Shaw cable package. Way more are on that channel than in previous years. I can't remember how many were on that channel last year, but it feels like a significant jump from last year to this year, but definitely from before Rogers got the big NHL deal.
So, they are losing out on people who don't get all the channels. Probably not a significant amount but it all adds up with the other people they're missing out on.
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