Quote:
Originally Posted by getbak
"restrained marketing strategy"
Wow, if this is restrained, I can't wait to see what they're holding back.
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It really is quite the art that Disney has mastered with this movie.
They have managed to completely hammer marketing for this movie, while not really spoiling any of the plot or anything that will ruin the movie.
I know less about this movie, than I do about Batman Vs. Superman or CA: Civil War. And this movie is only two weeks away, has had a whole day dedicated to the launch of it's toys, and has had multiple trailers already.
Edit: And I spend a week in Disney World with Star Wars merchandise everywhere.