Rogers get a lot of ####, and probably should reinvest more in the team, but really they spend up there with pretty much any other team not named Boston, New York, or Los Angeles.
Going back to 2013 they have been around 10th in league payroll spending around $130 million.
Also hard for them to just bury money into the baseball team when it is counted as part of their media business and they have shareholders to answer to. I would love for them to go spend $200 million per year on player salaries but really it just isn't realistic.
Decent article here
http://www.theglobeandmail.com/sport...ticle26640038/