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Originally Posted by fleury
That I don't think tells the whole story. They only started making good gate revenue after the deals. That was around mid July, I believe. So nearly three months of close-to sell outs. Plus very nice merchandise sales. However, what were their expenses like during this time? The USD is also hurting them big time when it comes to payroll. TV right deals aren't through the roof as it is in the states either. Factoring all this qualitatively in, I don't think they made a crazy killing here. Again, the dollar is really not good.
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They had almost 40 home games in that time period. I think it's safe to say that they increased average attendance at those games by 20K at an average ticket price of $60 bucks. That's an increase of almost 50M dollars in increased revenues on tickets sales alone. That's just the tip of the iceberg. How much money did the jays take in extra on concessions during that game ( a beer and hotdog are a 23 dollar combo there, I went to three games in August and spent well over $300 on concessions alone as one person)? How much merchandise did they sell over that time period? You couldn't get a piece of Jays merchandise anywhere in the entire country by the time mid-September rolled around.
The Jays played 6 home playoff games to capacity crowds of 49K (I think). The Jays were selling tickets in the upper bowl in the ALDS for $100 and the ALCS for $150. God knows what the lower bowl was selling for. So using average ticket price of $150 over 6 games, that's another increase in revenue of 44M just on tickets sales alone without consideration of any concessions or tv revenues.
I think it's safe to assume here the Jays took in extra revenue of probably 200M on this little run here when all is said and done without even consideration of how many extra seasons tickets it sold for next year.
So to say that Rogers didn't make a killing on this is a joke. They are reinvesting a grand total of ZERO of this back into team. They will redistribute this to their shareholders. That's the right move for a corporation, it's not for a professional baseball team. This is the problems with the Jays and why their long term fans are so disgruntled with the ownership structure.
Not sure why you keep saying the exchange rate when talking about last year's profits. The Jays are hedged, the change in FX rate last year would have a minimal effect on their bottom line. It may going forward (depending on well they are hedge), but it's not even a consideration for 2015. The FX thing also goes both ways, any money they get from the tv deals is in USD.