So there's a very good/purposeful reason for Luke not being on the poster. I highly doubt that it's cause he's a member of the new order. There are three big bads and none of them are acted by Hamill. So what could it be?
Is it that he's already deceased and only appears as his force ghost? Perhaps the protagonists go on a hunt to find him without any luck, and he finally appears to Boyega and Rey. They couldn't put that on the poster as it would be too revealing.
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