I finally got around the other day and tried this - for short trips (3-5 km), the cost difference is not that negligible. Admittedly, that might have been due to the fact the suggested routing from the app was about 20% longer that it should of been. Pretty much ended up at the same price as a taxi, though after tipping the taxi it would have been more.
I kind of hope tipping doesn't catch on or we will create this expectation....(paging Springsl....)
Car that picked me up was an older GM SUV that couldn't have been terribly fuel efficient - slightly smelled of stale smoke but still better than a cab. The user experience was great - app was super easy to use, and just jumping out and not having to futz around with payment was certainly quicker.
If we can get these guys properly insured - I'm sure as hell happy to see the competition. But I'm pretty sure most of these guys aren't rolling with proper commercial insurance...
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