Some good stuff from Nanos here:
http://www.nanosresearch.com/library...0TrackingE.pdf
Quote:
Hope all is well. To follow are the results of the last round of tracking that we have conducted
on behalf of CTV News and The Globe and Mail. Some key observations from a research
standpoint on this election.
1. This was an election about change – The level of totally undecided opinion in the Nanos
tracking was lower than usual throughout the campaign, but the proportion of Liberal-NDP
switchers was exceptionally high. This suggests that many Canadians had decided they were
not voting for the Conservatives but were open to voting for either the Liberals or the NDP.
6. Conservative ad campaign a bust – The longer campaign allowed Trudeau’s daily
performance to invalidate the Conservative attack ads. Also of note, the research suggested
that the Conservatives were strong on fiscal issues, such as controlling government spending
but not on their plan for the economy. The Liberals significantly improved on this measure
throughout the campaign. One Conservative ad campaign pillar (“He’s just not ready”) was
invalidated, while the other pillar (economic security) did not resonate.
7. Tom Mulcair and the New Democrats – Beneath the numbers for top ballot and preferred
Prime Minister, the research suggests that Tom Mulcair’s personal brand remains strong
(qualities of a good political leader question) and the proportion of Canadians that would
consider voting NDP is still significant. The NDP in this election was squeezed in a change
movement manifested through the Liberals and Justin Trudeau.
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