Quote:
Originally Posted by MarchHare
They premiered it starting tonight (I'm on the Liberal Party email list and got an email about it a few minutes before it aired during the game). The new campaign slogan, "Ready." is an absolute masterstroke of advertising. Whoever thought to co-opt the Conservative line of "He's just not ready" and turn it around is a marketing genius. No matter what political party you support, I hope everyone can appreciate what a great ad this is from an advertising perspective.
Also, I'm 100% sure the Harper attack machine is already preparing an ad in which they play Trudeau saying, "It's time to raise taxes on the wealthiest 1% so we can cut them for the middle class" but take it out of context so it's just a clip of him saying, "It's time to raise taxes..."
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Yeah, I said from the beginning that I thought the 'Just not ready' ads were a bad idea for the CPC because they lowered expectations about Trudeau and ensured he would look better than expected, and created the perception that inexperience was his only weakness. Great strategy by the Liberals to first address and embrace it with the previous 'I'll tell you what I'm not ready to do' ad. And now adopt it as a tag line. They've got the perception of momentum in the polls, and this is a perfect ad for channelling that. It's a 'get on this fun bandwagon' ad. They're going to clean up on those left-wing fence-sitters in the closing week, and probably draw from the middle-right fence pretty well, too.