If this said artist is played on and of the local radio stations, you may want to get in touch with them. Not so much to get the story on the air, but they are in with pretty much any record company through a rep. That rep usually has something to do with concerts or promotion of the artist when in town, and may be able to work something for you.
Ask for the music director or promotions director of the station that they are played on.
If it's someone like a crazy glittery diva, you'd have an easier time convincing the likes on Oilfan.com that Calgary's gonna win the cup. But if its a lesser main stream, or underground artist, you may have a better shot.
Good luck man, let us know how it goes.
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