Calm down everyone. It's just to make sure it's a pretty full building for opening night. Hockey isn't big on the radar here, so this is how they promote the team. It's just something you have to do here that isn't necessary in big hockey markets.
There are plenty of tickets sold all year long, and the building is full when teams like Montreal, Toronto, and the New York teams are visiting. They probably operate at a loss, but it's not nearly as bad as everyone makes it out to be.
__________________
"You know, that's kinda why I came here, to show that I don't suck that much" ~ Devin Cooley, Professional Goaltender
|