It's akin to the flag on the US military uniforms.
Quote:
according to Army regulation 670-1, Wear and Appearance of Army Uniforms and Insignia, the U.S. flag patch is to be worn so that “the star field faces forward, [which] gives the effect of the flag flying in the breeze as the wearer moves forward.
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http://blog.collinsflags.com/flag-ne...ds-on-uniforms